How The Knife Works
We strip news of bias so it’s just the news.
We rate news sources so you know what to believe.
We show the spin so you’re never misled again.
By the numbers
We run each news story through an analysis process that measures bias and assigns objective ratings for Spin, Slant and Logic. Then we combine those ratings into a single score so you can see the integrity of each news outlet’s coverage.
Some frequently asked questions.View All
What makes The Knife different from other media companies?
As far as we know, we are the only company that analyzes the spin, slant and logic of news coverage based on consistent standards. We provide a system of analysis with unique ratings and perspectives that inspire ethics and critical thought. Additionally, we are not supported in any way by advertisers or outside companies, so our only loyalty is to our mission and our customers.
How do you choose which sources to include in your analyses?
We analyze the largest and most influential U.S. media outlets, as well as other important English-language outlets. “The Media” section on our homepage displays the nine outlets that we analyze most frequently.
Why is it important that the news industry have standards?
Whether we like it or not, the news is a powerful force in our world. It shapes and is shaped by the public, informs policy decisions, and has become more than ever the real-time recording instrument of our collective history. If humankind were to vanish tomorrow, and future visitors were to find the records of our civilization, would you feel good about the records they would find? We at The Knife are committed to truth, honor, and the preservation of a human legacy of which all people can feel proud.
How many people does it take to analyze one story?
It can take up to 12 different people and 62 man hours to produce a full analysis of a story.
What values am I supporting by being a Knife subscriber?
As a subscriber, you are supporting our mission of bringing ethics to media, as well as making a personal commitment to raising awareness and critical thought. In a general sense, you are upholding values of honor, truth, ethics, and the preservation of history. More specifically you are supporting a movement that seeks to hold news agencies accountable for what they write and puts the power back into the hands of the people they serve.
Where does the money from my subscription go?
We have a dedicated and growing team of analysts who work diligently every day to bring you detailed analyses of breaking news. We rely solely on revenue from subscribers to support their work, so all the money we earn through subscriptions goes directly to improving and maintaining our product and supporting the team.